THE BRAND
Galiar is a Vienna-based fashion brand founded by Marco Galiar Rocha.
Socially motivated and eclectically creative Galiar is synonymous with cultural visualism, purposeful elegance and an understated memorandum.
the brand glossary
cultural visualism
The privileging of vision over other means of sensory perception within a cultural realm.
The culture visual imperative for a spectacle.
eclectic
The combination of concepts and beliefs consisting of different types, methods and styles.
memorandum
The visual record or written statement of something. The short note designating something to be remembered.
Something to be done or acted upon in the future.
purposeful
Determined; resolute; meaning; significant.
social motivation
The human need to interact with other humans and to be fulfilled. achieving satisfaction through the elements such as culture and lifestyle. The collective need to connect with a strong reason to act or accomplish.
understated
Presented or expressed in a subtle and effective way.
the founder
marco galiar rocha
Creative by birth
Architect by degree
Fashion designer by master
Type 1 diabetic by genetics
Proudly gay by self-esteem
Confident by self-awareness
Empathetic by choice
People-lover by addiction
Resilient by life
Seeker by nature
Concept maker by escapism
Fueled by music
Inspired by visual culture
Integrity by principle